Below are some tips we have consulted and experimented which helps whoever would like to create effective contents can use for your Facebook Fanpage:
- Post a variety of content to attract interactions from a higher percentage of your users, raising your affinity score
- Focus on positive and fun content
- Respond to comments of your fans to increase interactions on post
- Post regularly but not too frequently
- Post content at time when people don’t work
- Attach attracting images to your posts
- Integrate landing page within Facebook to get higher conversion rates
- Post videos directly instead of links to articles with videos, so users can watch these videos within Facebook
- Ask questions and specifically ask for feedback from your fans
- Use Facebook Insights to measure which content performs the best on your specific page.
Now, feel free to share your own tips. They are certainly helpful for all of us.