Increase Your Page Rank

Search engine optimization uses a number of factors to rank your page, and business analytics tools can help with both SEO and business performance. Smart way to boost your page rank is by having high-quality links. Backlinks on your website can help make or break your ranking.

Suitable ecommerce platform

First of all, you should choose the right tools to start online business. A platform that is suitable for your business activities  can help you a lot. For example, Prestashop is used by a lot of business in Russia. Magento is common in United States. You can discuss and get advice from experts. Magento, Prestashop, Shopify, OpenCart, WooCommerce, BigCommerce are some popular shopping carts.

High-quality backlinks

You may have heard that the more links you have, the better your search engine results (SERPs) are. That’s only true when talking about high-quality links that make sense to your page. It’s pretty easy to provide a host of spam-ridden links, but that will devastate your page rankings. This is not purely a numbers game.

Good links should have SEO qualities that complement your site. For example, you should only be using links that make sense to your own site. A pet store that vehemently links to everything from guitars to plantation tours in Louisiana isn’t going to get far. It’s always best to have fewer quality links than a slew of bad ones.

Types of Links

There are two primary types of links, internal and external. Internal links are ones that you provide on your site. For example, you might link to a Wikipedia article about a certain service or product you offer. This will take visitors away from your site, and should only be used very sparingly. You might think you’re being helpful, and the link might be high quality, but you’re driving visitors away.

External links are links that bring visitors to your site. You don’t have much control over these links. However, if you’re involved in a link exchange, you can regain a little control. Make sure you only exchange links with quality sites that are complementary to your own. Otherwise, it might read as spam and your rank will take a hit.

Know Your Backlinks

There are multiple types of backlinks, and some are more desirable than others. An exact match anchor text completely matches what your potential visitors might be typing in. A URL link is self explanatory and lists your website as a URL.

There are also image backlinks and unrelated backlinks. Some say that it does not really matter how visitors get to your site as long as they get there. However, working on quality links will up the number of people who do get there. The more people who visit, the higher your rankings will be.

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